At Cup of Jo, we’re firm believers in one simple truth when it comes to feeding babies: fed is best. Whether that means breastfeeding, formula feeding, or a combination, the most important thing is what works for each family. Personally, I did a mix myself, and I know firsthand that feeding choices aren’t always straightforward or easy. That’s why I was especially interested when Maureen, our Seattle-based partnerships director and a mom herself, shared her experience with Bobbie, an organic baby formula that’s been a game-changer for her family.
The Moment Formula Became the Right Choice
For Maureen, the decision to switch from exclusive breastfeeding to formula wasn’t made lightly. When her son Conrad was born, her daughter Willa was already two and adjusting to life with a new sibling. Maureen recalls a moment just weeks after Conrad’s birth when she was pumping breastmilk, stuck to the sofa with no free hands. Meanwhile, Willa was running around, pleading for her attention. “I hated having to constantly say no to spending time with her,” Maureen says. “What I really needed was two free hands for both my children.”
That’s when the flexibility of formula became clear — it was an opportunity to reclaim some freedom and be more present with both kids.
Choosing the Right Formula: A Thoughtful Process
Maureen didn’t jump into formula feeding without research. She asked friends for recommendations, and Bobbie’s Original Organic Formula came up repeatedly. What drew her in was not just the formula itself but the company’s transparent and supportive approach. Bobbie offers a clear comparison chart outlining ingredients across their range — from Organic Original to Organic Gentle, Whole Milk, and the new Organic Whole Milk formulas — and how they compare with other brands on the market.
She ended up choosing the Organic Original Formula, and Conrad took to it immediately.
Why Bobbie Stands Out
What makes Bobbie special? For Maureen, it’s the story behind the brand: two moms came together with a mission to create an organic baby formula modeled after breastmilk. Their commitment to supporting families without judgment resonates deeply. Bobbie’s formulas are packed with nutrients, completely lactose-based, and free from common allergens and controversial additives like hormones, corn syrup, soy, and palm oil. Plus, they include iron and vitamin D, which meant Maureen didn’t need to give Conrad extra supplements.
A Brand Run By Moms, For Moms
The real test of a company is how it shows up in challenging times. During the 2022 national formula shortage, many parents faced empty shelves and anxiety. Maureen’s friends who relied on Bobbie never had to worry. The company proactively reached out to subscription customers to reassure them that they would not run out of formula — a commitment that provided peace of mind during a stressful period.
The Emotional Side of Feeding Choices
Feeding babies isn’t just about nutrition; it’s deeply emotional for parents. Maureen shares that while some moms feel a strong bond through breastfeeding, for her, formula feeding offered relief and restored balance. She found freedom in no longer having to pump constantly, clean equipment, or organize her day around feeding schedules. “I immediately felt more like myself, which helped me be more present with my family,” she explains.
Recommendations and Reflections
Would Maureen recommend Bobbie to others? Absolutely. She swears by the Organic Original Formula and is excited about the newer Organic Whole Milk option — the only USDA Organic whole milk infant formula made in the U.S. She recently recommended it to a friend who delivered early via C-section and needed a gentle formula when her own milk didn’t come in right away.
Maureen says she would have chosen this formula for Conrad if it had been available when they first started formula feeding.
Supporting All Families, Whatever Feeding Looks Like
Bobbie’s story and Maureen’s experience highlight an important message: no matter how you feed your baby, what matters most is that your child is fed, loved, and cared for. To all parents navigating this journey — whether you breastfeed, formula feed, or do both — you’re doing an incredible job.
As one Cup of Jo reader beautifully put it, “Bless you, new moms. If you’re trying, you’re doing a great job.”
Bonus for Cup of Jo readers: Bobbie is currently offering 15% off all formula subscriptions with the code CUPOFJO15, valid through July 28th. It’s a great way to try their formulas and experience the peace of mind that comes from knowing you’re feeding your baby with a trusted, thoughtfully made product.
